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During the 1990s, the National Education Association advocated for a day to celebrate reading all over the United States. In 1998, it started Read Across America and decided to hold it on the same day as Dr. Seuss’ birthday.
On Dr. Seuss Day it is customary to read a favorite book with your child. It could be one of Dr. Seuss’s books or it could be another children’s book author. The whole point of the day is to engage children in reading and to get them to read on a regular basis.
http://www.holidayscalendar.com/event/dr-seuss-day/